• Public Relations Coordinator - Frye

    Work Location US-NY-New York
  • Specific Responsibilities

    • Track Frye’s press coverage by monitoring upcoming earned credits, as well as searching for Frye & other keywords using Google’s news search platform on a daily/weekly basis.
    • Send a weekly press impressions report, ensuring all unique monthly visitor & circulation statistics are accurate. 
    • Work with graphics team to compile a monthly press/celebrity placement deck.
    • Work with Accounts Payable department to ensure all PR invoices are submitted and paid on time. Track all invoices in the PR department’s Invoice Log and send a monthly update of invoices & status updates to Senior Director at the end of each month.
    • Handle correspondence with external entities for general day-to-day press requests, including editorial requests, VIP requests, and studio services requests.
    • Track sample send outs and orders from the warehouse for celebrity/VIP, editorial requests and studio services. 
    • Maintain PR contact database & ensure all press, influencer & music industry contacts are up to date.
    • Field all inquiries sent to Frye’s general PR email on a daily basis.
    • Continuously update the PR department calendar and assist Sr. Director in developing press, gifting and partnership strategies. Research cultural events & potential gifting/ partnership opportunities.
    • Maintain constant contact with regional and national PR firms - proactively ensuring they have required sample sets & hi-res imagery of product.
    • Help create fall and spring look books for both Frye’s celebrity/VIP firm and national PR firm.
    • Place seasonal sample orders with merchandising team and track the arrivals of each sample to ensure PR firms receive their sample set in a timely fashion.
    • Assist in writing/editing press releases and media alerts for store events and brand launches.
    • Assist in all phases of event production for in-store events, activations and seasonal press previews.
    • Work with graphics team to develop event invites and event signage.
    • Communicate with regional PR firms to manage local PR initiatives & event production (RSVPs, etc.).
    • Create event wrap-up reports to track ROI; file event imagery & gather social impressions from social media manager. 
    • Update event tracker document with store sales data as needed.
    • Manage artist gifting organization & logistics for Frye’s music festival activations (3-4 times per year).
    • Create gifting form using Google Forms for performing artists, track & order all product, create gifting face sheet, handle shipping of product and display materials to activation.

    Skills and Requirements

    • Experience with sample management & showroom displays (fashion retail experience also applicable).
    • Experience in PR or general events, including RSVPs, press clippings and wrap reports.
    • Knowledge of social media outlets, including Twitter, Facebook, Pinterest & Instagram.'
    • Skillful with Power Point, Excel, Google Docs and Adobe Creative Suite
    • Looking for someone who has a strong attention to detail and excellent communication skills. Must be extremely organized.
    • Must be dedicated to working in fashion PR and have industry knowledge, as well as knowledge of pop culture & celebrities.

    GBG USA Inc. is an Equal Opportunity Employer



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