• Email Marketing Manager

    Work Location US-CA-Los Angeles
    Category
    Marketing
    Division
    Bebe
  • Specific Responsibilities

     

    • Managing the company’s email campaigns end to end encompassing campaign/channel analytics, operations and optimization

    Campaign Strategy:

    • Working closely with the brand, merchandising and CRM leader to develop a clear campaign strategy
    • Carrying out segmentation of the database leveraging different analytical models & tools

    Campaign Operations:

     

    • Work closely with the copy, creative and coding teams to design and deploy
    • campaigns
    • Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.
    • Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales

    Campaign Reporting & Analytics: 

     

    • Report on sales revenue generated from email marketing efforts
    • Create weekly and monthly reporting with insights and recommendations for optimizations.
    • Analysis of current email marketing campaigns and making recommendations for improvement

    Channel Optimization:

     

    • A/B Testing on various email campaigns to establish the most effective
    • MVT Testing on email marketing campaigns
    • Maximize deliverability and work with ISPs to minimize spam folders.
    • Ensuring all email campaigns comply with current email best practice in the industry

    Skills and Requirements

     

    • Deep knowledge of ecommerce and email analytics with proven the ability to understand, interpret and utilize data to evolve strategy and execution to drive incremental revenue.
    • Strong quantitative skills to analyze data and make informed decisions.
    • Excellent project management, time management, and problem-solving skills.
    • Passion for online shopping trends and ecommerce innovation.
    • Ability to adapt to a quickly changing environment and operate with tight timelines.
    • 5-7 years in a Multi Brand Marketing Management role, Apparel industry preferred

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