- Managing the company’s email campaigns end to end encompassing campaign/channel analytics, operations and optimization
- Working closely with the brand, merchandising and CRM leader to develop a clear campaign strategy
- Carrying out segmentation of the database leveraging different analytical models & tools
- Work closely with the copy, creative and coding teams to design and deploy
- Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.
- Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales
Campaign Reporting & Analytics:
- Report on sales revenue generated from email marketing efforts
- Create weekly and monthly reporting with insights and recommendations for optimizations.
- Analysis of current email marketing campaigns and making recommendations for improvement
- A/B Testing on various email campaigns to establish the most effective
- MVT Testing on email marketing campaigns
- Maximize deliverability and work with ISPs to minimize spam folders.
- Ensuring all email campaigns comply with current email best practice in the industry