• Associate, Marketing Manager - Sean John

    Work Location US-NY-New York
    Category
    Marketing
    Division
    Sean John
  • Specific Responsibilities

    • A strong understanding of the hip hop/millenial consumer, music and entertainment industry and pop culture
    • Work closely with Sr. Marketing manager to manage and coordinate all marketing, advertising and promotional activities
    • Knowledge of traditional and emerging marketing platforms
    • Work closely with PR agency, influencers and celebrities to generate opportunities for product placement
    • Monitor, review and report on all marketing activity and results
    • Maintain an updated product placement roster, manage seasonal product gifting program and coordinate seasonal mailings
    • Stay abreast of industry trends, events and competitive brands
    • Create a monthly newsletter for distribution to licensees and GBG One Global
    • Assist with managing seasonal photo shoots, social content development and retail assets
    • Ability to effectively leverage multiple resources to get the job done
    • Ability to manage and work within the guidelines of allocated budgets

     

    Key Industry Relationships: Social Influencers, Bloggers/Stylists, Product Placement/Studio & Celebrity

    Skills and Requirements

    • 5 +  years fashion, business and marketing-related degree or equivalent professional qualification
    • Must be capable of multitasking and juggling multiple projects simultaneously  
    • Relevant product and industry knowledge
    • Understanding of digital marketing and analytics

    Key Competencies
    • excellent written and verbal communication skills
    • formal presentation skills
    • organized
    • strategic thinking
    • creative and forward thinking
    • strong decision-making and problem solving skills
    • strong relationship building skills
    • Proficient in MS office and basic computer skills

     

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