• Digital Marketing Analyst

    Work Location US-CA-Los Angeles
    Category
    Marketing
    Division
    BCBG
  • Specific Responsibilities

    • Develops and updates daily, weekly, monthly, quarterly performance reporting for paid campaigns
    • Articulates optimization tactics and campaign performance
    • Drives key channel growth by providing in-depth attribution model analysis and insights
    • Builds audience behavioral models based on analysis
    • Provides insights into the consumer journey and recommendations for optimization and improvement
    • Ensures procedural and operational excellence
    • Contributes to the accuracy/integrity of data through validation, testing, and routine data audits
    • Recommends internal delivery process improvements
    • Supports new team members in training on systems and processes
    • Translates business strategy into tactical implementation

    Skills and Requirements

    • Work with key stakeholders to manage, scale and report on various campaigns
    • Interpret and analyze high level company data
    • Identify, analyze, and interpret trends or patterns, and communicate those findings along with suggestions for improvements or changes to department management
    • Consistent attention to finding trends in data that reveal new opportunities or glaring weaknesses within the company
    • Ability to prioritize multiple projects at once
    • Fast learner, organized & reliable
    • Analytical, data driven & curious
    • Ability to work with a wide range of people at all decision-making levels
    • Strong leadership and team-building skills
    • Good team player w/ great communication skills
    • Advanced computer proficiency in Microsoft Office Programs, as well as web analytics tools such as Adobe Analytics and Google Analytics and ad-serving tools such as AdWords
    • Bachelor's degree or equivalent in a related field
    • 2 years’ minimum experience working as a media buyer, account manager, financial analyst, or similarly analytical, data driven position.

     

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