Brand Management Intern - 2018 NYC Summer Internship Program

Work Location US-NY-New York
Brand Management

Specific Responsibilities

Global Brands Group Holding Limited (GBG) is one of the world’s leading branded fashion accessories, footwear, and apparel companies.

Global Brands Group designs, develops, and markets products globally across a diverse portfolio, including fashion, entertainment character licensing, accessories, home and footwear brands.

We are truly global, with teams in New York City, Hong Kong, Shanghai, and London, to name a few.  With over 350 of some of the biggest brands in the world, our first-class portfolio includes Calvin Klein, Frye, Under Armour, Joe’s, Spyder, Kenneth Cole, Juicy Couture and BCBG.  

We offer 10 week summer internship opportunities in the following disciplines:


  • Brand Management
  • Design (Apparel/Footwear/Handbags)
  • Marketing
  • Merchandising
  • Planning
  • Product Development
  • Production
  • Sales
  • Technical Design


Internship Highlights Include:


  • Cross functional team project
  • Hands-on experience
  • Guest speakers
  • Cultural field trips
  • Seminars & workshops


Brand Management Internship:


Specific Responsibilities:

  • Support multiple brand licensing accounts on the consumer and lifestyle sides.
  • Assist with day to day implementation and coordination of product development approvals across a variety of categories (hard & soft lines) and multiple brands.
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  • Coordinate with product marketing manager to ensure consistency with product line strategies.
  • Support receipt of quarterly and monthly projections, and dissemination of brand marketing plans.
  • Coordinate and report on Licensee and Licensor meetings.
  • Analyzing big sets of product and consumer data to report on brand performance / growth
  • Update licensees on all relevant news regarding brand and other licensees including coordination of monthly newsletters.
  • Update licensor monthly status reports and internal weekly brand status reports regarding current partners and new business.
  • Maintain and update sales materials, brand decks, visual line lists, placement charts and catalogs.
  • Conduct industry and contract research; provide royalty analysis and retail data.
  • Assist with planning and logistics of licensee summits and other related events.
  • Perform daily administrative tasks within the office – answering calls, scheduling meetings, organizing social events with clients / partners etc.


Skills and Requirements

  • Ability to work in NYC for the full 10 week program from June 4, 2018 to August 10, 2018.
  • Matriculated in a Bachelor’s degree program (juniors & seniors).
  • Demonstrated interest in the fashion industry, along with brand management, licensing or product development, through prior internship experiences, course selections, or extracurricular activities.
  • Team player with the ability to handle a fast paced work environment; willingness to listen and a desire to lead.
  • Self-motivated with the ability to work independently.
  • Excellent written and verbal communication skills.
  • Ability to prioritize, meet deadlines and multi-task.
  • Organized with excellent attention to detail.
  • Proficient with the following programs: Microsoft Office (Word, Excel, PowerPoint), Mac platform and Adobe Suite.
  • Strong time management and presentation skills.


GBG USA Inc. is an Equal Opportunity Employer


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