Brand Assistant - CAA-GBG


Specific Responsibilities

Company Overview


CAA-GBG Global Brand Management Group is a joint venture between the world’s premier talent agency, Creative Artists Agency, and the world’s largest brand management company, Global Brands Group. 



The venture combines the resources and licensing expertise of both companies and provides a seamless brand experience for our partners to help them open doors to new markets, expand into different categories and ultimately engage new consumers.



As a global brand extension business, we offer 360° service to our brand owners and licensees that covers consultancy, strategy, sales, retail, creative, product and marketing, and managing the entire process from concept development to market launch.


Job Purpose


The Brand Assistant works directly with the head of CAA-GBG’s Atlanta office and various internal teams around the world in the continued expansion of our successful programs and the development of new ones. This client-facing role offers the successful candidate a unique opportunity to touch a number of functions from strategy, sales, marketing, etc. We’re looking for someone with a demonstrated passion for business, client service, and a can-do attitude. The Brand Assistant is a critical part of our team and is responsible for a wide variety of duties from basic administration (scheduling meetings, capturing notes) to substantive business development and management.


Main Tasks


  • Support in all areas of the licensing business development and management process including company and industry research, executive identification and communication, working with cross functional teams, and generally making things happen.
  • Support in all areas of administration, including scheduling meetings, preparing presentations, coordinating travel, etc.
  • Interfacing with various internal function groups (finance, creative, legal, etc).    
  • Assist with product development and marketing material review/approval.
  • Facilitate excellent communication across the internal team as well as between licensors and licensees.


Skills and Requirements

  • 0-2 years of experience with a proven track record of being a self-starter.
  • Not only excellent attention to detail, but must truly care about client service and delivering best-in-class work.
  • Strong organizational and communication skills.
  • The successful candidate must have advanced proficiency of Microsoft Office software – Word, Excel, Outlook, PowerPoint (particularly formatting, creating and presentation).
  • This role requires a person who is proactive and has excellent calendar management and administration skills.
  • Experience with an agency and/or with sales preferred.

GBG USA Inc. is an Equal Opportunity Employer.



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