Regional Manager - Rest of the world

TLG Brands

Specific Responsibilities

  • To achieve budgeted sales across all brands within the territory


  • Partner with Category Managers to maximise sales opportunities and execute brand and distribution strategies in the territory


  • Build trusted partnerships and influence major accounts in territory to ensure top 5 brands’ presence


  • Manage and develop the sales team in the territory

(Based on our four performance management competency areas - )
Strategy & Innovation:
• To agree with Sales Director annual sales budgets.

• To define and communicate key drivers to achieving sales

• To liaise with Category Managers to deliver distribution strategies by brand for the territory

• To report effectively and routinely both to senior management and sales team on performance against sales targets and objectives.

• To source new markets and sales partners for the territory, in line with distribution strategy

• Work closely with Finance to establish consistent, relevant reporting

• To provide all relevant information for seasonal lessons learnt to CM’s within CP

• To work with Category Managers on specific product and marketing requirements by market / channel / customer

• To determine and oversee all trade show participation and support sales team as required

Operations & Results:
• To prioritise sales related issues effectively to ensure the needs of the business are met.

• Weekly sales updates with SD.

• Weekly team meetings – sales and business updates

• Regular individual meetings – customer and brand updates

• To collate monthly report for SD for Management review.

• To ensure profitable clearance of obsolete stock as required.

Customers & Relationships:
• To maintain and develop good working relationships with major customers and sales partners.

• To clearly communicate strategic sales objectives and sales targets by customer to the sales team.

• To ensure good communication channels are maintained within the sales function and to other departments within the business.

• To negotiate trading terms with key customers around margins, markdown, RTV and marketing support.

• To maintain detailed knowledge of all key customers in territory

Leadership & Teams:
• To support the sales team as required, taking a proactive “hands on” approach to ensure all objectives are met.

• To be directly involved in major account strategy meetings and support account managers

• To maintain a detailed understanding of all on-going sales and related operational activity.

• To coordinate sales initiatives across sales team.

• To develop and motivate sales team to maximise their potential.
cessfully with individuals at all levels

Skills and Requirements

• Strong commercial leader demonstrating extensive understanding of the Footwear & Accessories Market

• Excellent communication skills – verbal and written

• Strong influencing and negotiation skills

• Excellent analytical & financial acumen

• Excellent organisation skills, able to prioritise

• People; leadership, management and development

• A collaborative team player – concerned with the team success as well as individual performance

• Ability to build effective partnerships and interact successfully with individuals at all levels

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