Senior Coordinator - Brand Management - Korea

Brand Management

Specific Responsibilities

  • Assists in the development of branding strategies for assigned brands.
  • Primary contact for 3-4 clients.
  • Assist in the development strategy for multiple consumer categories.
  • Analyzes financial data and sales reports monthly to determine revenue opportunities and risks.
  • Owns and distributes all brand information including sales materials, royalty analytics, and client reporting to ensure that all program stakeholders are well informed.
  • Ensure all internal and external teams are working toward delivery of both strategic and financial goals
  • Work closely with the sales and brand teams to ensure the continuous improvement of all brand materials and communication of achievements and roadblocks.
  • Initiates and tracks product/program promotions, marketing, and PR activities and analyzes ROI.
  • Maintains an expertise in their categories by mining a variety of sources including: feedback from sales team, reporting, trend research, competitive analysis, and direct communication with partners.
  • Manages the client and partner deadlines and schedules through consistent outreach and reporting.
  • Participates in selected calls or prospect appointments as appropriate

Skills and Requirements

  • Bachelor’s degree with a concentration in marketing or business preferred.
  • Minimum 3 years of fashion, marketing, PR, or licensing experience.
  • PowerPoint and Excel competency.
  • Entrepreneurial self-starter.
  • Ability to work independently and as part of a collaborative team.
  • Multitasker / Comfortable in fast paced environment.
  • Ability to work with global partners and coordinate schedules through different time zones.
  • Creative, strategic thinker with strong business acumen.
  • Familiarity with retail /wholesale industry. 

 GBG USA Inc. is an Equal Opportunity Employer.


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