Marketing Manager - Performance Activewear

US-NY-New York

Specific Responsibilities

Global Brands Group is looking for a dynamic Marketing and Social Media Manager to drive marketing for the fastest trending active brand in the market today.We're interested in an organized, ambitious, detail-oriented teammate with at least 5-7 years of related marketing experience, ideally from an advertising agency or sports background.  The Manager will be responsible for working with the GBG business and licensing team on marketing strategy, liaising with marketing teammates from a leading performance brand to ensure alignment and secure approvals, and the ultimate go-to-market execution of the marketing campaigns. This individual must have strong interpersonal and communication skills as well as a desire work in a fast paced environment, learning and adapting as needs of the business change.

  • Responsible for developing, implementing and executing strategic marketing plans for the leading performance brand’s Kid’s division in order to gain awareness for core & new product launches.
  • Key liaison between GBG and a lead performance brand’s marketing & business teams to ensure:
    • Understanding of sales goals by category & distribution channel.
    • Familiarity of product assortment & attributes and point of difference to competition.
    • Alignment with brand’s marketing direction and brand standards.
  • Manage and coordinate marketing strategies and development of media plan, creative assets, and direct market research efforts.
  • Liaise with media organizations and advertising agencies.
  • Responsible for collaborating with sales executives to determine marketing budgets and analyzing ROI.

Skills and Requirements

  • 5-7 years of agency marketing experience.
  • Must be a great business leader as well as a great marketing leader.
  • Strong understanding of traditional and emerging marketing channels.
  • Demonstrated track record in digital media strategy.
  • Excellent communication skills.
  • Ability to think creatively and innovatively.
  • Budget-management skills and proficiency.
  • Professional judgment and discretion that comes from years of experience in the field.
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

GBG USA Inc. is an Equal Opportunity Employer



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